Whatever the reason, they did. And its pretty. Its literally like they shrunk the original iPad; it feels good in the hands, size is perfect, texture is great. So, on the plus side
- size is excellent
- lightning connector is brilliant
- price point is fair (I said fair, not cheap)
There are three caveats though;
- why did it need a nano-SIM, as opposed to the micro-SIM that they made ubiquitous two years ago or a normal SIM for the 20 years before that ?
- why not fit a retina display to it ?
- why does it feel so damn sluggish and often pause when running multiple applications ?
As usual, Apple has released a great market and effectively reinvented a segment they already dominated. I suspect that you'll see over time the 10" iPad market stabilise (not shrink) with substantial growth coming from the 7" market. I suspect they'll piss off tons of early adopters by releasing a retina-upgraded version of the display by June 2013, and then a jump/quantum change in September/October (processor bump, better cameras, etc). But for now, its a damn fine piece of kit.