I ordered a Moto-X from Motorola directly last week, and it arrived. Man, what an awesome device! Nice to hold, so far good battery life, and amazing data throughput on T-Mobile's network. The T-Mobile edition of this device is carrier unlocked (tested by putting in my South African Cell-C SIM), so thats a huge win.
I really think this is now the Android device of desire; its devoid of that manufacturer-inspired modification of Android that other manufacturers (ala HTC and Samsung) do, which means those devices lag behind in the software upgrade cycle, and it is sanctioned by the owner of Android. Battery life so far is great, the "Ok, Google now" feature is pretty neat (although like its competitors, I wonder how much it'll get used), and the passive notifications that seem to be all the rage are pretty good (although frankly Samsung beat them to it).
Most important, it feels amazing in the hand, and audio quality is clear and unencumbered, which is what you'd expect from an old-school manufacturer like Motorola. Now if only it supported such a diverse range of LTE bands as the iPhone 5S does, it would be truly unbeatable. Oh well, lets wait until tomorrow when that behemoth hits.