Apple iPhone X - revolutionary ?

I don’t think Apple makes a great phone. I don’t think Apple makes a great smartphone. Apple does make a reasonable phone, and a reasonably good smartphone. The combination is good enough for most people, and easy enough that they’re willing to live within the constraints in order to get something that “mostly works”.

Today, Android users fall into three categories;

1. They can’t afford an iPhone
2. They have a philosophical hatred of Apple, a philosophical love of absolute customisability, have some specific technical requirement that dictates Android or some gradient in between
3. They simply don’t know or care enough to make a decision of one platform over another

And for the most part, app developers have worked out that 1 and 2 exist, and so have solved the problem by building for 3. There isn’t an app that I use more than once a month that doesn’t exist in some shape or form on both platforms, with equal utility. I do occasionally (and hate the experience almost immediately) fire up Windows phone to see what that is doing, and on that platform you realise how close Android and iOS are in reality in terms of usable applications.

The iPhone X is a rather revolutionary take (as far as Apple goes) on design and UI; none of the reasons people don’t like Apple are eradicated. Those users who had decided / chosen Android actively over Apple won’t buy an X. But those users who simply don’t care, and can afford it, might and probably will. Is it revolutionary ? For Apple, yes. For the industry, not really.

Its physically well sized, sitting comfortably between what we today consider compact and large. This is the "large phone" from 5 years ago. The FaceID system actually works very well, and you get used to the gesture-based system replacing the missing home button.

I am really enjoying mine.